About Us

Experts Applying Expertise.

We Focus On Your Largest Financial Decision.

Deciding how to claim Social Security is arguably one of the largest financial decisions a person will make in his or her lifetime.

Alarmingly, Americans are collectively foregoing billions of dollars in lifetime income because they are not well-informed about the choices available to them.

Realizing people need help with this important decision, we made a commitment to do the research necessary to provide solid education, guidance, and tools needed to assist someone in making sound, informed decisions about when to start their Social Security benefits.

We published the results of our initial research in the May 2010 issue of the Journal of Financial Planning. We then furthered our research, as published in Social Security Strategies, a technical book written for financial advisors to help them better assist their clients in making this important decision.

We’ll get you the most out of your benefits.

Using our research, we designed a software tool that uses a set of complex calculations to automatically figure out the effects of one’s Social Security choices. This allows people to instantly see how much lifetime income they will get, and make the choice that is best for them.

By using the tool either online, or with the guidance of an expert, you see your recommended solution, which shows you what choices are best for you, and you get step-by-step instructions telling you exactly what to do and why it works.

We understand the nuances of Social Security, and we can help you determine your best strategy for collecting benefits in line with your retirement goals.

Automated tools combined with personalized service.

Our goal is to bring strategies and help to the millions of people approaching those critical decisions about Social Security. We have created robust content, useful tools and personalized service to help you get the most out of the money you are entitled to.

The bottom line is that choosing when to start your Social Security benefits is the first major decision you face as you move into a new phase of your life. Making a mistake can cost you thousands of dollars over your lifetime and impact your loved ones after you are gone.

Our team is comprised of trained specialists that have one goal: to help you evaluate and select the best Social Security strategy for your personal situation.

Our Leadership

William Meyer

Founder, Managing Principal

Throughout his career, William Meyer has looked for new ways to deliver higher quality advice to people in retirement.

He has a unique combination of experiences in leading the design and launch of innovative client centric services and products, as well as leveraging technology in service offerings.

Early in Bill’s career, he learned financial planning techniques for the affluent, and has strived to apply those insights to all households regardless of wealth. He has a track record of successfully developing products and services in executive leadership roles at H&R Block, Advisor Software, and Charles Schwab.

Dr. William Reichenstein, CFA

Principal – Research

Dr. William Reichenstein, CFA, holds the Pat and Thomas R. Powers Chair in Investment Management at Baylor University.

His recent work concentrates on the interaction between investments and taxes. He advocates calculating an individual’s after-tax asset allocation that is based on after-tax balances in each savings vehicle.

He is the author of In the Presence of Taxes: Applications of After-Tax Asset Valuations (FPA Press, 2008), and coauthored with William Jennings Integrating Investments & the Tax Code (John Wiley & Sons (2003).